The Sales and Marketing Diploma Level 4 is designed to provide students with a comprehensive understanding of modern sales techniques, marketing strategies, and consumer insights. This course focuses on practical skills and theoretical knowledge, preparing learners to excel in dynamic business environments. Whether aiming to advance in your career or pursue further academic opportunities, this diploma equips you with the tools to thrive in competitive industries.
OVERVIEW
Equivalent to the first year of an Undergraduate degree giving the student 120 credits on completion. It is also a starting point for students embarking on a career in hospitality.
ENTRY REQUIREMENTS
A student has to be 18 or over and have a high school education or with suitable vocational experience.
STUDY HOURS
10 modules totalling 120 credits each requiring an average of 40 hours of study per module. It is flexible, so you study the course at your own pace. As well as 10 modules, you will be required to write 4 assignments with a word count of around 5,000-8,000 words per assignment, to complete the qualification.
University Pathway
Diploma Levels 4 and 5
Students study diploma levels 4 and 5 for 2 years (240) credits then complete the final year at a UK University either via distance learning or in the UK on campus.
Once you’ve completed your diploma Level 4 & 5 you have the opportunity to complete a third-year, known as a ‘BA top up’, from a wide range of UK universities.
Students can apply to any university offering the BA top up and you can choose to study for your degree either online or in-person on campus.
Level 4 Diploma
The business environment
The business environment refers to an organization’s surroundings – its external
surroundings, as well as its internal surroundings.
Marketing and sales planning
Marketing is increasingly playing a key role in the non-profit sector to build awareness of issues and promote causes, taking the perspective of not just customers (recipients) but also donors.
Customers and their needs
The aim of modern marketing is to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and using these relationships to create a two-way communication.
Motivating and marketing strategy
How then do organizations develop strategies in a complex marketing environment? How do they assess opportunities and threats? These are some of the questions we shall address.
Customers and customer service
This module starts by looking at customers and how they make decisions about their purchases. What factors do they think about when buying a chocolate bar, vegetables, a book, a refrigerator or a house? How do businesses decide which
company to use when buying a new computer system?
IT in business
To gain advantage, managers must know how IT can be used in internal and external processes to deliver better value to the end customer.
E-Marketing communications
To gain advantage, managers must know how IT can be used in internal and external processes to deliver better value to the end customer.
Marketing mix
A company has no direct control of these external variables. The second set of variables contains operational variables; factors over which a
company has full control.
Managing and using marketing
This module will provide you with a comprehensive introduction to marketing. It is intended to be relevant to the management and operation of organisations in many different areas of the economy
High performance sales
An organisation’s success depends on a number of factors including its operations, its marketing strategy, its human resource management and its sales.
